Soole Hospitality Concepts
Creating Unique Approaches to the Hospitality Industry


Passion. Experience. Persistence.


Shawn Soole

Shawn exported himself from Australia over 10 years ago to Canada. Based in Victoria since arriving, Shawn has helped evolve Victoria into a world-renowned cocktail destination.

Soole started Soole Hospitality Concepts in 2015 seeing the opening for a multi-faceted consultancy firm specializing in the industry; including spirit research & development, brand strategy as well as bar & restaurant design and construction.

In 2019, he created Human Construct Branding & Design partnering with Colin Parks, graphic design to take the branding and logo design section of the business to the next level; focusing on British Columbia’s distilleries and restaurants.

SHC can create the vision that you have into a tangible goal.

 Powered by Soole Hospitality Concepts

Soole Hospitality Concepts, a full service hospitality consultancy firm