Pushing the envelope
Headquartered in Victoria, British Columbia, Shawn Soole has been bartending, training, consulting and writing about the city's cocktail culture for over a decade. Shawn specializes in creating dynamic venues through designing efficient bars and restaurants, training schedules and systems along with aligning brands, goals and mantras. Shawn Soole specializes in taking clients end goal and reverse engineering it from the design stage, to the launch and systems to create a successful business for the future. You dream establishment is his only goal.
Get in touch with us to set up a consultation, or use the contact form at the bottom of this page to enquire whether our services are right for you.
665 Lampson St
Victoria, BC V9A 6A5
(250) 884 3116
Areas of Consultancy
business strategy and branding
Pinpointing the client's end goal for opening an establishment and then reverse engineering the process is the most critical step in creating a long term, successful business model and gives a transparent and structured message to staff, guests and the media.
staff efficiencies and systems
The simplest of system changes can change your business dramatically; whether it be ticket times, kitchen set up, sequence of service and back end set up for sales tracking and labor.
bar and restaurant design
Bar and restaurant design encompassing interior design along with efficiencies in back bar, service bar, back of house and front of house operations. An efficient design will create happy staff, speed of service and an increase of income.
A relatively young culture in British Columbia, using Shawn's consulting experience gives an insight to the bartender's mindset and the guest's perception of their spirit in the market.
EVENT PLANNING AND MANAGEMENT
Taking your concept and turning into a reality. Pop ups, speciality tastings, cocktail competitions, if you have an event that involves a spirit brand and you want to create a one of a kind experience; we can do that.
menu development and training
Designing a beverage program that fits with the establishments needs along with staff skills, trainable matrices, existing design constraints and guest base. Any establishment can introduce an elevated program with the right training and systems.
SPEAKing,WRITING and judging
Hosting an AGM or management retreat, Shawn has spoken at some of the world's most premier events including Tales of the Cocktail, Restaurant Conference Toronto and BC Hospitality Show
Use the form below to tell us about your project inquiry, and we’ll call you back to schedule an appointment. Please be as detailed as possible, including project location and style of consulting. Our general response time is one business day.