SHAWN SOOLE
SHC represents a fascination with perfection. Driven to relentlessly explore and refine the bar & restaurant experience, SHC has evolved into an internationally-renowned hospitality consultancy. Engaged in every level of concept creation and venue management, like a finely-made cocktail, SHC delivers results far greater than the sum of their parts.
Over twenty years ago Shawn Soole won a State Title at the Australian Bartender’s Guild cocktail competition, and he has been entirely immersed in the dynamics of the industry ever since. SHC is the realization of his vision for a complete, inclusive consulting experience.
By bringing together a network of industry-leading colleagues, SHC combines decades of multi-faceted experience and innovations in all fields of hospitality, including graphic design, marketing and public
SHC represents a fascination with perfection. Driven to relentlessly explore and refine the bar & restaurant experience, SHC has evolved into an internationally-renowned hospitality consultancy. Engaged in every level of concept creation and venue management, like a finely-made cocktail, SHC delivers results far greater than the sum of their parts.
Over twenty years ago Shawn Soole won a State Title at the Australian Bartender’s Guild cocktail competition, and he has been entirely immersed in the dynamics of the industry ever since. SHC is the realization of his vision for a complete, inclusive consulting experience.
By bringing together a network of industry-leading colleagues, SHC combines decades of multi-faceted experience and innovations in all fields of hospitality, including graphic design, marketing and public relations.
Strategically, SHC’s mandate is to provide clients with a structured approach that outlines measurable goals. While implementing efficiencies across all phases of service to promote a healthier bottom-line, SHC recognizes that it’s just as important to drive sales through a strong brand story and tailored, effective marketing.
SHC's services have been vital to the launch and/or ongoing success of numerous highly-acclaimed bars and beverage programs, such as Little Jumbo [2013], OLO [2015], Cafe Mexico [2016] and Pagliacci’s [2018].
SHC’s latest undertaking is the conceptual development, systems implementation, and launch guidance for Miss Fitz and Roxy, two bars under the SOS Group banner, in Singapore.
Shawn’s second book, Great Northern Cocktails released in Autumn 2019.
COLIN PARKS
From a very early age, it was clear Colin Parks was destined to be a graphic designer. His earliest commission was a series of drawings for his elementary school’s Christmas production programs, followed shortly by a logo project in middle school, posters for high school productions, and a welcome sign for his hometown; all this before any real training. Since then, Colin has spent half his life as a practising professional with experience as an in-house designer for studios and agencies, in publishing (he can legitimately state he’s designed covers and interiors of approximately one thousand books), and as a freelancer. For him, design is best when clean and clear execution is based on a strong concept, and he has a penchant for mid-20th century aesthetics—a time when authentic ideas reigned over templated Photoshop effects.