Post Shift Podcast #93 - Marc Farrell, Ten to One Rum
This was a perfect storm of an interview, a blend of what I love spirits, the industry, and entrepreneurship. An absolutely amazing story about Ten to One Rum founder, Marc Farrell. From his years in his home country of Trinidad and Tobago to MIT, Starbucks, and the driving force behind starting his own rum brand.
WHO IS MARC FARRELL?
Marc Farrell is a proud Trinidadian, and the Founder and CEO of Ten To One Rum. Marc’s unique combination of deep cultural tiesto Caribbean culture and intimate knowledge of the U.S. consumer market, have propelled him to help elevate the conversation around rum, and bring an inspired new product to market. An extroverted “Cheerleader in Chief” with a passion for storytelling and engaging consumers, Marc’s varied responsibilities include developing the brand voice, building a dynamic team, product development, strategy, marketing and sales.
Prior to launching Ten To One Rum, Farrell most recently held number of roles at Starbucks as its youngest Vice President,including eCommerce, U.S. Retail Lobby and Beverage Innovation.He was recruited to join the executive team after a serendipitous meeting with Howard Schultz, the company’s Founder and CEO.This followed earlier professional stints at Fidelity Equity Partners and Bain & Co. Farrell attended MIT at age 16, followed by Cambridge University and Harvard Business School. Throughout his career, Farrell dreamed of creating a product that genuinely reflected himself and his Caribbean DNA.
Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality’—covering topics from front-of-house service, to back-end business operations, and every inch between.
“Tales of the Cocktail” - Top 10 Best Broadcast or Podcast (2020).
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