Post Shift Podcast #138 - Elayne Duff, Creating Better Brand Ambassadors

Elayne Duff has been championing brand ambassadorship through her BBAA , mentoring young bartenders on how to hit the ground running and maximizing their opportunities as brand ambassadors. The gap between what brand ambassadors actually do between marketing teams and the overall perception of bartenders becoming ambassadors has been known for years, rarely with systems or direction; Elayne's courses break down the steps from signing on to the end of the first year, if you ever wanted to know how to do better in the brand ambassadorship role, this is for you!

MORE ABOUT ELAYNE

Elayne Duff is an accomplished professional with more than 15 years within the beverage and alcohol industry. She has a solid track record of developing and implementing successful programs to drive brand growth, advocacy and customer/trade loyalty for brands such as Cîroc Vodka, Tanqueray Ten, Bulleit Bourbon & Don Julio Tequila. Within her global role for AB InBev, she created a groundbreaking sales strategy for selling craft beer within the unchartered territory of fine dining in addition to the global training strategy for over 1,500 AB InBev restaurant employees across five continents. In the United States, she is widely recognized by distributers, trade and consumers alike for delivering highly entertaining and interactive training programs, celebrity brand partnerships, on-trade brand building events, as well as being an award-winning luxury brand ambassador, mixologist & educator.

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Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative stories that are helping to define the creative, culturally-necessary space of ‘modern hospitality’—covering topics from front-of-house service, to back-end business operations, and every inch between.

“Tales of the Cocktail” - Top 10 Best Broadcast or Podcast (2020).

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